It is incredibly important that you are clear on who you are, what you stand for, and why you do what you do. Your potential prospects have many options and they will only choose you if you can emotionally connect with your message and why it is you do what you do.

As I have mentioned in a previous tip, if you end up trying to speak to everyone then you will end up speaking to nobody. If you don't do this then you will fail to get their attention.

If you can speak to and connect with a certain community and build a relationship of trust, then you will have a continuous group of people who will always want what you offer.

The key thing to remember is that individuals make decisions, not industries or organizations. Here are the 3 most important things that your audience needs to know about you:

  1. You sincerely care
  2. You understand what exactly their problem is
  3. You can fix their problem or have a solution for it