There's an old saying, "the more you know, the more you realize you don't know" that can pertain to just about anything, including LinkedIn. Which is why joining groups and accumulating more information on your industry as well as others, is great for your growth within the LinkedIn world. Let's get into the power of joining groups in LinkedIn and how it can help you in the long run.

What Are Groups?

LinkedIn groups is a place on LinkedIn where you can connect with like-minded individuals that are in the same industry as you or are your intended target. Groups are created for a variety of reasons, but they're especially a great place for sharing your content, looking for jobs, offering jobs, and establishing yourself as a thought leaderin your vertical.


Joining groups on LinkedIn is essential to the growth of your business, and most people don't even know it. A common theme within groups are referrals - there are businessmen and women out there that have met or worked with people that are looking for something that you have to offer. Be persistent, make conversation with people within your group and see if you can connect with them in some capacity. It doesn't have to always be about business ventures, a small conversation can go a long way. Make a strong first impression by showing your worth.

PowerConnector's Impact on Groups

Once you've joined groups and established your presence, it's time to grow. LinkedIn allows you to message and connect with people in whatever groups you decide to join, but the reality is that you want to reach out to an abundance of people while only having the time to reach out to a few. PowerConnector's advanced system allows you to reach out - in bulk - to people in whatever groups you may be in. It's common knowledge to know that the more connections you make, the better your chances of being able to find that perfect fit for someone that may be looking for your services.

Join groups, be relentless in your pursuit to grow, and reap the benefits.