One of the biggest mistakes most people make is that they don't speak the language of their ideal clients. It is important that you do your research and try to resonate with your prospects instead of speaking from your perspective.
If you can excel at this then you will build a ton of trust with your prospect and they will trust that you can solve their problem.
Some of you may be asking yourself: "Well how do I figure out what it is my clients will respond to?" Here are some of the best ways to know what words and phrases your ideal clients use:
- Listen to the language used by your current clientele
- Listen to the language used when a prospect is interested in your services and wants to learn more about how you can help them
- Listen to your prospects and study what the most frequently asked questions are
Obviously, the key to having success here is listening. Start taking notes each time you speak to a prospect from here on out. In no time you will be able to formulate scripts that will speak to them - and this will undoubtedly lead to an increased client base!