A key part of running a successful business in the Internet Age is having a strong social media presence. One of the top social media sites for professionals, LinkedIn, builds brand awareness among other companies and businesses. The best way they’re doing this recently is through lead generation ads.
Lead Generation Ads cultivate interest in your business by creating “leads,” which are any means to guide people toward your company. This can mean increasing awareness of your brand, generating interest in supporting your business in some way, or taking your company to the next level through various business connections. Any time someone views your webpage, clicks on one of your ads, or contacts you about your business, you’ve generated a lead that can grow your business. Accomplishing this can be tricky; you need to promote your product, but people don’t like to feel like they’re being sold something (even if they are). This is a huge turn-off to many potential consumers or investors.
So if you have to sell yourself without sounding like you’re selling yourself, what do you do? LinkedIn offers three main options: sponsored content, text advertising, and sponsored InMail.
Sponsored content is similar to native advertising, which is when an article informs a reader about a concept and only mentions your company briefly and strategically. This way, your name is getting out there, but your potential consumers don’t feel like you’re selling something. You are connected with a truly informational article that feels objective, demonstrating why your company is the objectively best choice. Sponsored content works best when you have a firm grasp on what about your brand appeals to each demographic so you can generate content that will pique their interest.
Text ads are more traditional advertisements that promote your business up front. It can be difficult to convince people to click on text ads, so for these to be effective, they must be perfectly tailored to the target audience: people who are actively searching for your services or products. For example, if you are a runner’s club looking for new members and seeking to sell some running gear, you are trying to appeal to long-time runners, running gear distributors, and people looking to start working out. These individuals and businesses are looking for a company just like yours and are more likely to click on a text ad than someone who runs a cooking blog.
The last way LinkedIn builds brand awareness with Lead Generation Ads is through sponsored InMail. This is a LinkedIn service that allows you to send personalized messages to individual LinkedIn users who are likely to be interested in your company. Personalization is one of the best ways to promote your business because people feel as though you are interested in them, rather than just being interested in your own company.
Although it’s important to understand how building brand awareness works because Linkedin Builds Brand Awareness. Your time is best spent making sure that your company is doing what it does best, providing the best possible services or products. A trusted company will let you focus on your business while they take care of building awareness of your brand.